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Case Study: Is the Problem Marketing or the Marketer?
The Phone Call… “Am I going crazy?” Having just answered the phone, I had no idea who was calling and asking such a question of me. I responded with a courteous, but cautious chuckle saying, “Well…I...
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6 Causes for Marketing Misses
Are you finding that hitting your target market is increasingly more difficult? Especially in the age where so many aspects of marketing are changing and evolving such as content management...
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Is ‘Status Quo’ Perception or Reality?
sta•tus quo /ˈstātəs ˈkwō/ - Noun: The existing state of affairs, esp. regarding social or political issues: “they have a vested interest in maintaining the status quo” “Status Quo” – The condition we...
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5 Misconceptions of the Challenger Sale
I interact and participate in a variety of Sales & Marketing forums and events, and inevitably, when the topic of the Challenger Sale comes up, I hear one of five [often misinformed] points of view...
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3-Second Rule for Customer Insights
I am going to take a guess here that if you are reading this post, your reason falls into one of two groups. The first group believes that no meaningful customer insights can come within 3-seconds, and...
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Challenger Marketing: TaylorMade
Following is an excellent Challenger marketing example from TaylorMade, that takes the conventional wisdom and turns it on its head. Of course, this is requisite for disrupting the status quo. I’d be...
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Are You A Bumper Sticker Marketer?
I was speaking with a CFO this week about his organization’s content marketing strategies and the role of social media, as his impressions of Social Media in marketing was that it has little to no...
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#SMM: Stop Talking, Start Learning
The chorus to the Lifehouse song, “Nobody Listen,” describes many marketer’s approach to Content and Social Media Marketing these days…“Everybody talk, but nobody listen.” The amount of content...
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B2B: Why Thought-Leadership Falls Short
When it comes to thought leadership, an image like the one to the left often comes to mind for people. The recent thinking goes something like the following… Customers want to be presented with new...
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Everybody Wants Change, Nobody Wants TO Change
In the words of Dilbert creator, Scott Adams, “Change is good…you go first!” For most of us, this resonates. We all want to see it, but many fewer want to do it! In Sales & Marketing, the impact of...
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